A number of marketing publications can be found in our electronic databases, primarily, Business Source Ultimate and Sage Publications. Here are several publication titles: Advertising Age, Advertising Age International, Chief Marketer, Journal of Marketing Channels, Marketing News, Marketing Research, Marketing Theory, Bloomberg BusinessWeek, and Marketing Week. You will find a wealth of news articles in our National Newspaper database and MasterFILE Premier.
Click on any database title to begin searching.
Several databases will be useful for this course especially Businss Source Ultimate, Communication and Mass Media Complete, MasterFILE Premier, National Newspapers, and Sage Journals Online. Some databases will contain more news or magazines while others will offer mostly journal or resarch articles such as Academic Search Premier.