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Marketing Subject/Course Guide

Web Resources - BMK 305

Reuters 
Ranks companies by size, sales, value, price performance, growth history, etc. Scroll down to the bottom of the landing page and select Site Index. Scroll down to Sectors & Industries and select the desired industry. On the next display select Company Rankings.

Annual Reports 
Online annual reports for many publicly traded companies.

Greenbook 
GreenBook Directory helps you find marketing research suppliers, facilities, and consultants as well as providers of related services. Browse by market research specialties or locations below to find a vendor that meets your requirements.

The International Social Media Marketing Association 
Associations often post some free content, may offer student rates on membership, and allow you to see what professionals in the field are talking and learning about.

American Marketing Association 
You may want to search for content on social media, look for free resources, upcoming conferences, etc.

24 Professional Events & Organizations for Social Media Strategists 
Upcoming events.

Social Media Marketing by the AMA on YouTube 
Free AV content.

AMA Social Media Essentials 
‚ÄčThe Social Media Essentials will provide you with the tools and templates you need to develop, execute, and evaluate a successful social media strategy. These essentials include such things as a Top Social Media Sites Database, a template for a Social Media Business Case, a Social Media Competitive Tracking Tool, and a Social Media Program Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Internet Marketing Association 

Pew Internet and American Life Project 

Glossary of Terms for Social Media Marketing 

Social Media Today 
Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical. Every day, we provide insight and host a lively debate about the tools, platforms, companies, and personalities that are revolutionizing the way we consume information. All of our content is contributed by our members and curated by our editorial staff.

Social Media Examiner 

Mashable.com - Social Media 

Web Marketing Today 

Advertising Age 
A leading global source of news, intelligence, and conversation for the marketing and media community.

Books from the Catalog