You can search within specific journals by selecting the titles.
Journal of Advertising Research
Forget the Polls: This Chinese Indicator Is Flashing ‘Trump’ Oct 28, 2020
The measure is unscientific at best. But merchants say sales of the president’s campaign merchandise at a major wholesale market are outstripping Biden’s.
Recession’s Silver Lining: American Households Are Doing Better Than Expected Oct 27, 2020
With few avenues for spending and big purchases on hold, many Americans are saving more and paying off debts, helped by loan deferrals and relief aid.
Goodbye, Tab: Coca-Cola will discontinue the iconic diet soda. Oct 16, 2020
Coca-Cola said that plans to streamline its brands were hastened by supply chain disruptions and changing consumer behavior caused by the pandemic.
Customers Still Like to Shop in Person, Even if They Get Only to the Curb Oct 9, 2020
Online orders have surged for retailers in the pandemic, as curbside pickup helps Americans satisfy their desire to hop in a car and drive to the store.
Colleges Are Fueling the Pandemic in a Classic Market Failure Oct 8, 2020
Financial pressures explain why many campuses have brought students back. But there is a textbook solution, two economists say government intervention.
View these tutorials for guidance on searching for articles in Ebscohost.
Use the link below to search within the Harvard Business Review Journal. Once you click on the link and log in using your myWilmU email and password, Click on "Search within this publication" at the top to use keywords, title or author for searching, or use the publication year links to locate a specific issue and volume.