A SWOT analysis is conducted to assess a company's Strengths, Weaknesses, Opportunities and Threats.
Find a SWOT analysis for a company:
1. Go to the library database, Business Source Ultimate
2. Enter company's name in first search box and "Swot analysis" in the second search box as seen below. (Note: A SWOT analysis will be available for most companies. If there are no results for your company, consult additional library databases, such as Mergent Intellect , Company Profiles, and external sources, such as the company's official website to gather more information.)
