Marketing Subject/Course Guide

A SWOT analysis is conducted to assess a company's Strengths, Weaknesses, Opportunities, and Threats.

• SWOT Analysis

  Link to article and video on the basics of SWOT analysis.

Find a SWOT analysis for a company:

1. Go to the library database, Business Source Ultimate (link listed on this page)

2. Enter the company's name in the first search box and "Swot analysis" in the second search box (Note: A SWOT analysis will be available for most companies. If there are no results for your company, consult additional library databases, such as Mergent Intellect, Company Profiles, and external sources, such as the company's official website to gather more information.)

• Company Profiles (from Business Source Ultimate) 
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Search Company Profiles database by entering the company name and then click on Browse. Click on Marketline Report PDF to view Company details.

Business Source Ultimate

• Business Source Ultimate 
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Search Business Source Ultimate database – enter company title, product or brand. Options can be checked off to refine results to full text, publication date, or scholarly peer reviewed articles.

From your results list, you can expand the left menu options to view Subjects. Click on HTML or PDF full text to view the complete article.

• Mergent Intellect 
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Search Mergent Intellect database for Company Research. Enter the name of the company and click on the magnifying glass. Use the tabs in the results screen to view company information. 

Help and Videos are available in Mergent Intellect after logging into the database

This is the one box you should COPY and not map, then remove this paragraph and update the name of your guide, URL, and the revision information. Please place on the bottom of the landing page.

Wilmington University Library. (2020, July). Business guide. https://libguides.wilmu.edu/business

APA 7th edition. Always verify your formatting and punctuation.

[Revised by M. Jones: July, 2020]