A SWOT analysis is conducted to assess a company's Strengths, Weaknesses, Opportunities, and Threats.
Find a SWOT analysis for a company:
1. Go to the library database, Business Source Ultimate (link listed on this page)
2. Enter the company's name in the first search box and "Swot analysis" in the second search box (Note: A SWOT analysis will be available for most companies. If there are no results for your company, consult additional library databases, such as Mergent Intellect, Company Profiles, and external sources, such as the company's official website to gather more information.)
This is the one box you should COPY and not map, then remove this paragraph and update the name of your guide, URL, and the revision information. Please place on the bottom of the landing page.
Wilmington University Library. (2020, July). Business guide. https://libguides.wilmu.edu/business
APA 7th edition. Always verify your formatting and punctuation.
[Revised by M. Jones: July, 2020]