Marketing Subject/Course Guide

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​The Social Media Essentials will provide you with the tools and templates you need to develop, execute and evaluate a successful social media strategy. These essentials include such things as a Top Social Media Sites Database, a template for a Social Media Business Case, a Social Media Competitive Tracking Tool and a Social Media Program Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical. Every day, we provide insight and host lively debate about the tools, platforms, companies and personalities that are revolutionizing the way we consume information. All of our content is contributed by our members and curated by our editorial staff.

A leading global source of news, intelligence and conversation for the marketing and media community.