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Marketing Subject/Course Guide

Website Evaluation

Website Evaluation Criteria

Suggested Subject Teams

Marketing

Marketing Case Studies

Marketing Management

Marketing research

Consumer behavior

Marketing strategies

Economic behavior

Industrial Marketing

Motivation research (marketing)

Competitive advantage

Strategic planning

Organizational performance

Branding

Decision making

Ethics

Research proposal

Focus groups

Qualitative Research

Quantitative Research

Reliability

Validity

Survey methods

Web Resources

Books from the Catalog