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Marketing Subject/Course Guide


A Marketing Degree that Combines Strategy and Technology

Embracing technology and a skills-based approach, Wilmington University’s bachelor’s degree in Marketing will help launch your marketing career. You’ll learn to apply advanced marketing strategies in using market analytics, integrated communications, and the latest marketing technology to meet your organization’s goals.

Choose a Bachelor’s Degree in Marketing with Optimal Versatility

The need for qualified marketing professionals increases with globalization. The Wilmington University bachelor’s in marketing degree program prepares you for a career as a marketing analyst, public relations professional, digital marketing specialist, or marketing manager in your choice of industry.

Digital Marketing and Google Analytics—Built Into Your Marketing Degree

There’s nothing like two-for-one. You can earn a Digital Marketing certificate while fulfilling your requirements for a bachelor’s degree in Marketing. Or get your marketing degree and a certificate in Nonprofit Management. PLUS—you can take courses that qualify you for Google Analytics certifications as part of your marketing degree program.

Hands-On Marketing Degree Builds Your Skills and Resumé

Employers value work experience, such as performing marketing analytics, building websites, or running social media campaigns. Gain an edge on the competition by honing these skills through both marketing courses AND optional internships or cooperative education experiences.

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